Storytelling, AI, & Authenticity

In today’s digital world, storytelling isn’t just a buzzword. It’s your most powerful tool.

But most people get it wrong. They focus on looking polished instead of being real, forgetting that audiences can spot inauthenticity a mile away.

In this episode, I talk to Jonathan Creek, media advisor and founder of Virable, about what makes content stand out, why social media is in a gold rush era, and how the biggest challenge in content creation isn’t algorithms. It’s confidence.

We break down:

✔ The mistake most people make when trying to grow an audience

✔ Why organic content is the greatest marketing tool in history

✔ How storytelling builds trust and long-term business success

✔ The real reason so many people hesitate to post (and how to fix it)

If you’ve ever struggled with content, storytelling, or just pressing “record,” this episode is for you. Listen now and start showing up the right way.