Storytelling, AI, & Authenticity

In today’s digital world, storytelling isn’t just a buzzword. It’s your most powerful tool.

But most people get it wrong. They focus on looking polished instead of being real, forgetting that audiences can spot inauthenticity a mile away.

In this episode, I talk to Jonathan Creek, media advisor and founder of Virable, about what makes content stand out, why social media is in a gold rush era, and how the biggest challenge in content creation isn’t algorithms. It’s confidence.